Branding Design
Potter Barn
Sector: Retail
Brand Identity.
Potter Barn new logo design and brand identity
Potter Barn wanted to create a brand new identity for their newly renovated farm shop based in East Kent. A logo design with brand assets were created for the project, including packaging design for their products. The logo inspiration was taken from the fresh organic produce and the traditional feel and atmosphere of the farm shop, I created a modern and classic feel with the typography and a natural fresh colour palette working together. I also created a brand pattern to work with their packaging so that the new identity could be easily recognisable through all of their products.
Brand Guidelines.
Potter Barn Brand Book
The logo and brand design process was completed with a new brand book to help Potter Barn continue to establish their new identity. Including brand assets and colour and font guides.
