Branding & Website Design
Asana Yoga Studio
Sector: Health & Fitness
Brand Identity.
Asana new logo design and brand identity
Asana wanted to create a brand new identity for their new yoga studio and online courses. A new logo design, brand assets and website design were created for the project. The logo design inspiration for the brand is from the meaning behind the word Asana, the meditation pose. The brief for this brand was to create a simple, clean, modern design and to compliment the calming atmosphere of the studio. I have created a feminine gentle colour palette to work alongside this delicate illustration.
Brand Guidelines.
Asana Yoga Studio Brand Book
The logo and brand design process was completed with a new brand book to help Asana continue to establish their new identity. Including brand assets and colour and font guides.
