Asana new logo design and brand identity
Asana wanted to create a brand new identity for their new yoga studio and online courses. A new logo design, brand assets and website design were created for the project. The logo design inspiration for the brand is from the meaning behind the word Asana, the meditation pose. The brief for this brand was to create a simple, clean, modern design and to compliment the calming atmosphere of the studio. I have created a feminine gentle colour palette to work alongside this delicate illustration.